Terms of Service

1. Definitions

"Service" means the Go Wild Booking multi-tenant SaaS platform, staff portal, guest booking pages, widget integrations, messaging tools, and related software we provide so you can manage bookings, scheduling, and customer data.

"Subscriber" (or "you") means the business entity, sole trader, or organisation that signs up to use the Service for its own commercial bookings and operations.

"Authorised User" means an individual you allow to access the Service under your account (for example a member of staff).

"End User" means a customer or client of yours who uses a Go Wild Booking booking page, widget, or related interface to book, pay for, or enquire about activities or hire you offer.

"Subscriber Data" means data you or your End Users upload, enter, or process through the Service, including schedules, pricing, and End User Data.

"End User Data" means personal data relating to End Users processed through the Service in connection with a booking, enquiry, or operational message.

"DPA" means the Data Processing Agreement at gowildbooking.com/dpa, as updated in accordance with these Terms.

"Subscription Fees" means the recurring plan fees for your chosen plan, as shown at signup or in your dashboard and described on our pricing page.

"Collected Amount" means a sum an End User successfully pays through the Service via your Payment Provider. That includes: (a) booking payments (deposits, balances, and full payments) after discounts, excluding any part of the booking settled by redeeming a gift voucher; and (b) payments to buy a gift voucher. It does not include cash, bank transfer, or other sums collected outside the Service, unpaid bookings, or the voucher-redeemed portion of a booking. It does not include our Booking Commission or your Payment Provider's own charges.

"Booking Commission" means 1.5% of each Collected Amount, unless a different rate is agreed in writing or shown in your dashboard.

"Fees" means Subscription Fees, Booking Commission, and any other amounts you owe us under these Terms.

"Payment Provider" means the third-party payment service (for example a card acquirer) whose account you connect in order to take End User payments.

2. Accounts and authorised users

Eligibility. You must be a legal business entity or an individual acting in a professional or commercial capacity, and of legal age to form a binding contract. The Service is offered to businesses, not to consumers.

Account security. You are responsible for keeping account credentials, API keys, and multi-factor tokens confidential, and for all activity under your account. You must tell us promptly if you suspect unauthorised access. You must remove access when an Authorised User leaves your business.

Seats. Plans include a stated number of Authorised Users (for example one on Starter, up to five on Grow, unlimited on Pro, as published when you subscribe). You must not share logins to evade a seat limit.

Platform provider, not the operator. We provide software. You — not Go Wild Booking — are solely responsible for communications, bookings, commercial contracts, pricing, cancellations, and the activities you deliver to End Users. We are not a party to the contract between you and an End User, and we are not your agent, partner, or joint venturer.

3. Licence, intellectual property, and use

Licence. Subject to these Terms and payment of Fees, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service during your subscription for your own business operations, including guest-facing booking pages themed for your brand. That theming is not a right to resell the Service as your own platform.

Our intellectual property. We and our licensors own the Service, including software, design, documentation, and trademarks. These Terms do not transfer any ownership to you. If you send us feedback, you grant us a royalty-free licence to use it to improve the Service.

Your content. You retain ownership of Subscriber Data and of content you upload (logos, copy, images). You grant us a worldwide licence to host, copy, transmit, and display that material solely as needed to provide the Service.

Restrictions. You must not, and must not allow anyone else to:

• Licence, sublicence, sell, rent, lease, or otherwise resell the Service as a standalone white-label product without our written consent.
• Reverse engineer, decompile, or attempt to extract source code, except where applicable law allows this for interoperability and cannot be excluded.
• Use the Service to store or send malware, or unlawful, defamatory, or infringing content, or to run activities that are illegal.
• Probe, scrape, overload, or interfere with the security or performance of the multi-tenant platform.
• Use the Service to collect End User card details other than through the connected Payment Provider.
• Use unfair methods to avoid Booking Commission, as described in section 5.

Integrations. Optional connections (for example Mailchimp, or features described as coming soon such as Xero) are provided so you can use those third-party services. Their terms apply. Features marked as coming soon or in preview are not warranted and may change or never ship.

4. Subscription fees, commission, and renewals

Plans. The Service is sold on subscription plans (currently Starter, Grow, and Pro) with the features and limits published on our pricing page when you subscribe, including any monthly booking cap. Plan contents may change; a change that removes a core paid feature will be treated as a material change under section 15.

Subscription Fees. Subscription Fees are the monthly price of your plan. They are billed in arrears, on the same invoice as Booking Commission, as set out below. They are non-refundable except as required by law. If you change plan mid-month, Subscription Fees for that month are pro-rated across the plans you held.

Booking Commission. In addition to Subscription Fees, you pay Booking Commission of 1.5% of each Collected Amount, on every plan. Commission is charged only on money actually received through the website (the Service and your Payment Provider). It applies to booking payments after discounts, and to gift voucher sales. It does not apply to the part of a booking paid by redeeming a voucher — that value was commissioned when the voucher was sold. It does not apply to cash, offline transfers, or unpaid bookings.

Booking Commission is a fee you pay us. It is not added to the End User's price at checkout, and it is not deducted from your Payment Provider payouts. The guest pays the price you set. We do not invoice End Users.

For example: a £100 activity with a £20 discount, paid by card, is commissioned on £80. A £50 voucher sold online is commissioned on £50. If that voucher is later redeemed against a £100 booking and the guest pays the remaining £50 by card, commission on the booking is on the £50 card payment only.

Monthly invoice in arrears. At the end of each calendar month we invoice you for that month's Fees in one bill: (a) Subscription Fees for the plan you held that month; and (b) Booking Commission of 1.5% of Collected Amounts received in that month, less Booking Commission attributable to Collected Amounts refunded through the Service in that month (including refunds of payments taken in an earlier month). If commission credits exceed that month's commission, the unused credit is carried forward against future commission only — it does not reduce Subscription Fees. Payment is due fifteen (15) days from the invoice date.

Refunds, failed payments, and chargebacks. If a payment fails before it is successfully collected, it is not a Collected Amount and no Booking Commission is due on it. Voluntary refunds through the Service reduce that month's commission line as described above. If an End User payment is charged back or otherwise reversed as a dispute, you remain responsible for Booking Commission on the original collection, and for the Payment Provider's own charges.

Renewal. Subscriptions run month to month and renew automatically at the then-current plan rate until cancelled under section 12. You remain liable for Fees, including month-end invoices, until cancellation takes effect.

Price changes. We may change Subscription Fees or the Booking Commission rate on at least thirty (30) days' notice by email or in-product notice. A change takes effect from the start of a later calendar month, after that notice period. If you do not agree, you may cancel before the change applies.

Taxes and processor charges. We are not registered for VAT. Fees are stated exclusive of any other taxes or duties that may apply to you. Payment Provider fees (card processing, payouts, chargebacks) are charged by that provider under its terms and are separate from our Fees.

Late or failed Fees. The month-end invoice is due fifteen (15) days from the invoice date. If it is unpaid when due, we may suspend the Service, including guest-facing booking pages, after notice where it is reasonable to give it. You remain liable for Fees incurred up to suspension, and for any unpaid invoice.

5. Fair use

The Booking Commission model depends on money for bookings and vouchers being taken through the Service in the ordinary way. You must not use the Service, or structure payments, in a way that is intended to avoid or materially reduce Booking Commission while still using the platform to take, manage, or fulfil bookings.

Ordinary operation of an outdoor business is fair use. That includes a genuine deposit taken through the Service with a balance collected on the day, genuine promotional discounts, genuine gift vouchers, weather or safety cancellations, and refunds processed through the Service.

Unfair methods include, without limitation:

• Directing End Users to pay by cash, bank transfer, or another channel after they have used the Service to book, in order to avoid Fees.
• Token or nominal online payments (for example a £1 deposit) whose purpose is to record a booking on the Service while the real price is collected elsewhere.
• Sham discounts, zero-price bookings, or voucher schemes whose purpose is to reduce Collected Amounts rather than a genuine offer to the End User.
• Systematically recording or managing bookings on the Service while collecting payment only offline, in order to offset or avoid Booking Commission.

If we reasonably determine that you have used unfair methods to avoid Booking Commission, we may treat the avoided sums as Collected Amounts and invoice commission on them, and we may suspend or terminate the Service immediately. Fees already due remain payable.

6. Guest payments, refunds, and vouchers

You are the merchant. End User card payments are taken through your Payment Provider account, not ours. You are the merchant of record for those payments. We do not receive guest booking funds into our own merchant account, and we do not add Booking Commission to the End User's checkout total.

Deposits and balances. You configure whether End Users pay a deposit, a balance later, or the full amount. You are responsible for telling End Users those amounts, when they are due, and what happens if a balance is unpaid.

Refunds, cancellations, and chargebacks. Refund and cancellation policy is yours. Disputes and chargebacks are between you, the End User, and the Payment Provider. We have no obligation to refund an End User or to mediate a booking dispute.

Gift vouchers and discounts. If you offer gift vouchers or discount codes through the Service, you are responsible for their terms, expiry, unused balances, and any consumer-law duties. Voucher liability to the End User is yours. We do not hold stored value on your behalf. Booking Commission on a voucher is taken when the voucher is purchased through the Service, not again when it is redeemed.

7. Data roles, ownership, and the DPA

This section and the DPA describe how personal data is handled. Our Privacy Policy explains the same roles for the public. If this section conflicts with the DPA on the processing of End User Data, the DPA prevails.

You retain ownership of Subscriber Data. You grant us a worldwide, limited licence to host, copy, transmit, and display it as necessary to provide the Service and as described in the DPA.

You are the data controller of End User Data. You decide what guest information to collect, why, and for how long. End Users are your customers, not ours.

We are the data processor of End User Data. We host, store, and transmit it on your documented instructions solely so the Service can run. We do not own End User Data, we do not use it for our own marketing, and we do not sell it.

We are the data controller of personal data we collect about you as our customer (for example your name and email address) and of data collected on our marketing website, as described in the Privacy Policy.

By agreeing to these Terms you also agree to the DPA. Using the Service constitutes your documented instructions to process End User Data as described in the DPA. You warrant that you have a lawful basis to collect and use that data, that your instructions will not cause us to breach applicable data-protection law, and that you will not upload special-category data (for example health notes) unless you have a valid UK GDPR condition for doing so.

8. End User privacy notices and checkout

Because you are the controller of End User Data, UK GDPR requires you to tell guests who is collecting their data and why. Our Privacy Policy does not replace that notice. You must not name Go Wild Booking as the controller of the booking.

Before or at the point an End User submits personal data through a booking page, widget, checkout flow, or enquiry form, you must:

• Identify yourself by your trading or legal name as the organiser of the activity and as the party the End User is contracting with.
• Provide your own privacy notice by a prominent link or by displaying it. It must explain, at least: that you are the controller; what you collect; purposes and legal bases; retention; who it is shared with, including that Go Wild Booking hosts the platform as your processor; and how End Users can exercise their rights and complain to the ICO.
• Make it clear that the booking contract and the activity are with you, not with Go Wild Booking.
• Show your own booking, cancellation, refund, and safety terms before the End User pays or confirms.

You must keep that notice accurate. You must not collect End User Data through the Service until it is in place. If the platform asks for a privacy-policy URL (or equivalent) for checkout, you must supply it and keep it working.

If you send email, SMS, or WhatsApp messages through the Service, you are responsible for consent or another lawful basis under UK GDPR and PECR. You must tell End Users they may receive booking updates on those channels where you use them. Marketing or abandoned-basket messages that are not strictly necessary to perform the booking need a PECR-compliant ground. You must honour opt-outs and comply with WhatsApp / Meta rules if you use WhatsApp. We may suspend messaging if your use threatens the Service or a provider account.

9. Your activities, licences, and insurance

You warrant that you are legally entitled to offer the activities and hire you list, including any Adventure Activities Licensing (AALA) or other licence, qualification, or permission that applies, and that you will keep those in force.

You warrant that you hold public liability insurance appropriate to the activities you offer, and any other insurance a reasonable operator in your sector would carry.

We do not verify your licences, qualifications, safety management, waivers, or insurance. Listing an activity on the Service is not an endorsement by us and is not a representation to End Users that we have checked you.

10. Availability and changes to the Service

We aim for high availability but do not guarantee uninterrupted or error-free operation. There is no service-level agreement unless we sign one separately. The Service may be unavailable for maintenance, updates, or events outside our reasonable control.

We may improve, add, or change features. Where we withdraw a core paid feature, we will give at least thirty (30) days' notice where reasonably practicable. Marketing descriptions on our website do not form part of these Terms.

11. Confidentiality

Each party must keep the other's confidential information confidential and use it only to perform these Terms, except for information that is public (other than by breach), independently developed, or that must be disclosed by law. Subscriber Data is your confidential information. We will not use your customer lists as our own marketing asset.

12. Suspension and termination

By you. You may cancel the Service by giving us at least thirty (30) days' notice by email to [email protected]. Please include your name, business name, and account email. Notice starts when we receive that email. Cancellation takes effect at the end of the 30-day notice period, unless you ask for a later date that we accept. You will continue to have access until then, and you remain responsible for Fees during the notice period (including month-end invoices for Subscription Fees and Booking Commission), any unpaid invoices, and honouring bookings you have already accepted.

By us. We may suspend or terminate immediately if you materially breach these Terms (including the fair use rules in section 5), use the Service fraudulently or unlawfully, use unfair methods to avoid Booking Commission, or fail to pay Fees when due. We may suspend with shorter or no notice if we reasonably believe that is needed to protect the Service, other customers, or End Users (for example a security incident or unlawful content).

Live bookings. If the Service is suspended or terminated while End User bookings remain outstanding, you must notify those End Users and handle refunds or alternative arrangements. We are not obliged to keep guest-facing pages live after termination. You should export the data you need before access ends.

Data after termination. We will delete or anonymise End User Data and other Subscriber Data in accordance with the DPA, typically after a thirty (30) day grace period, unless we must keep a limited copy for legal, tax, dispute, or Fee-recovery reasons.

13. Indemnity

You will indemnify us against claims, losses, damages, and reasonable costs (including legal fees) arising out of or in connection with:

• Your activities, bookings, cancellations, refunds, waivers, or safety practices, including injury, death, or property damage suffered by an End User or third party.
• Your End User Data, privacy notices, messaging, or a breach of data-protection or PECR rules for which you are responsible.
• Content you upload, or an allegation that it infringes a third party's rights.
• Your breach of these Terms or of applicable law.

14. Disclaimers and limitation of liability

The Service is provided as a booking and operations tool, on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim implied terms as to satisfactory quality, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be error-free, that bookings will never conflict, or that third-party services (payments, WhatsApp, SMS, email) will be uninterrupted.

We are not a party to the transaction or the outdoor activity between you and an End User. Subject to the non-excludable liabilities below, we are not liable for accidents, injuries, cancellations, no-shows, weather, or disputes arising from the activities you provide or from your contract with the End User.

To the maximum extent permitted by law, our total aggregate liability arising out of or in connection with these Terms, whether in contract, tort (including negligence), or otherwise, is limited to the greater of: (a) the Fees you actually paid us in the twelve (12) months before the event giving rise to the claim; and (b) one month of Subscription Fees at the plan rate in force at that time. We are not liable for loss of profits, revenue, goodwill, or data, or for any indirect or consequential loss.

Nothing in these Terms excludes or limits liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded under the law of England and Wales.

15. Changes to these Terms

We may update these Terms or the DPA. We will give at least thirty (30) days' notice of a material change by email or a prominent in-product notice, except where a shorter period is required by law or to address a security or legal risk. The updated Terms apply from the stated effective date. If you do not agree, you must stop using the Service and may cancel under section 12 before that date. Continued use after the effective date is acceptance of the updated Terms.

16. General

Entire agreement. These Terms, the DPA, and any order or plan details we confirm in writing or in the dashboard are the entire agreement for the Service. They replace prior discussions. You acknowledge you have not relied on any representation that is not set out here (including website marketing), except for fraudulent misrepresentation.

If these documents conflict, then for End User Data the DPA prevails; otherwise these Terms prevail over the Privacy Policy and over website copy.

Assignment. You may not assign these Terms without our prior written consent. We may assign them in connection with a genuine reorganisation or sale of the business.

Third-party rights. A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce them. End Users have no rights against us under these Terms.

Notices. We may notify you by email to the address on your account or by a message in the Service. You may notify us at [email protected]. Cancellation notices must be sent to [email protected] as set out in section 12.

Severability and waiver. If a provision is unenforceable, the rest remains in force. A failure to enforce a right is not a waiver of it.

Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including infrastructure or communications failures of third parties, provided it takes reasonable steps to mitigate.

Survival. Provisions that by their nature should survive termination (including Fees owed, intellectual property, confidentiality, indemnity, liability, and the DPA until data is deleted) continue in force.

17. Governing law

These Terms and the DPA are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.

18. Contact

Questions about these Terms: [email protected]. To cancel the Service: email [email protected] with 30 days' notice (see section 12). Privacy or data protection: [email protected].